Digital Marketing

✓ Working on SEM campaign by using Google Ads
✓ Working on SMM campaign by using Facebook Ads Manager
✓ Working on increase in website traffic through SEO, SEM, SMM, SMO techniques
✓ Developing SEO, SMM, SMO, SEM Strategies
✓ Working on competitor analysis to improve our brand visibility
✓ WhatsApp Marketing by using Gupshup
✓ Setup campaign, optimization, monitoring & measurements of KPI's (CPC, CPM, CPI, CPA, CPV) and reporting
✓ Produce Regular Campaign Performance Reports using Google Analytics and Adobe Analytics
✓ Plan, Create, Execute and Measure WhatsApp Marketing Campaigns using Gupshup
✓ Weekly Status Call with Client side team
✓ Working with cross functional teams like content marketing, designers, developers, and sales team to help them to achieve the company goal together

Digital Analytics

✓ Google Analytics/Adobe Analytics Configuration & Implementations
✓ Implemented and managed tracking using Adobe Analytics (eVars, props, events,) via Adobe Launch / Tags
✓ Created dashboards and advanced reports in Adobe Analytics/Google Analytics Workspace to track user behavior and conversions
✓ Created advanced Adobe Analytics Workspace reports using freeform tables, flow, and fallout visualizations by applying metrics, dimensions, calculated metrics, and segments to identify trends and user drop-offs
✓ Setup alert and anomalies deduction to proactively identify traffic/conversion issues
✓ Pulling Key Metrics from Analytics Tools to understand behavior, conversion, engagements
✓ Extract data from Report Builder and Schedule reports using Workspace
✓ Create and Distribute Daily, Weekly and Monthly reports
✓ Preparing Ad hoc reports
✓ Real-Time Analysis

Tag Management

✓ Analytics and Marketing Tags Implementation through Tag management tools – GTM, Ensighten, Adobe Launch
✓ Define data Layers based on W3C standards by understanding business model
✓ Working with client side to define Website Measurement KPIs design the solution document to set up and enable end to end Analytics/Marketing tracking
✓ Create rules in Adobe launch by building data elements, conditions and set variables to send beacons to analytics tool server
✓ Create, Test, Deploy & Manage Analytics & 3rd Party Marketing Tags in GTM, Enisghten, AEP Data Collection (Adobe Launch)
✓ Set Up Event Tracking through GTM, Ensighten, Adobe Launch
✓ Set Up Conditions/Triggers in Tag Management Tools
✓ Implemented consent-based tracking and ensured compliance with privacy regulations (GDPR, CCPA)
✓ QA or validation of deployed tags rules using chrome debugger, Omnibug
✓ Working with Tag audit to find broken tags and data anomalies