Digital Marketing

✓ Working on SEM campaign by using Google Ads
✓ Working of SMM campaign by using Facebook Ads Manager
✓ Working on increase in website traffic through SEO, SEM, SMM, SMO techniques
✓ Developing SEO, SMM, SMO, SEM Strategies
✓ Working on competitor analysis to improve our brand visibility
✓ WhatsApp Marketing by using Gupshup
✓ Setup campaign, optimization, monitoring & measurements of KPI's (CPC, CPM, CPI, CPA, CPV) and reporting
✓ Maintain Customer Relationship Management by using Zoho CRM and Create Customized Reports
✓ Working with cross functional teams like content marketing, designers, developers, and sales team to help them to achieve the company goal together

Digital Analytics

✓ Involving client Google Analytics Configuration & Implementations
✓ Digital Analytics Process Define & Set Up
✓ Pulling Key Metrics from Analytics Tools
✓ Create Dashboards with help of Google Data Studio/Looker Studio
✓ Using Zoho CRM for Marketing Campaign Analytics and Schedule Reports
✓ Create Advanced Reports by GA Explorations and Pull the Key Insights
✓ Create and Distribute Daily, Weekly and Monthly reports
✓ Preparing Ad hoc reports
✓ Real-Time Analysis

Tag Management

✓ Analytics and Media Tags Implementation through Tag management tools - Ensighten, Adobe Launch, GTM
✓ Gathering requirements from client side for the creation of template for creating the Tags to Pull the Key Insights
✓ Create, Test, Deploy & Manage 3rd Party Marketing Tags in Google Tag Manager
✓ Set Up Event Tracking through Google Tag Managers
✓ Set up Conditions/Triggers in Tag Management Tools
✓ QA or validate analytics variables and 3rd party marketing pixels
✓ Analytics audit to find broken tags and data anomalies